About the Logos

I.  MKF Logo

The "m" is de-emphasized on purpose in order to take the focus off the "mass".  We should move the focus from the "mass" and shift the focus to " a$$ kicking". The mAss Kickers logo and tagline "this ain't no pity party" promote a "little attitude" that is lost with an intimidating diagnosis. We foster Unity with Attitude in the fight against ALL tumor masses. The logo represents the attitude that must be present to effectively battle all tumor/cancer masses.

II. Campaigns:

MKF has an awareness campaign called “TUMORS SUCK!” that unites all those touched by tumors and cancer.

MKF also has an action campaign, “Use the K.U.R.E.”, designed to empower ALL those touched by tumors and cancer with a strategy to fight back against these horrible diseases.

K - Use KNOWLEDGE

U - Promote UNITY

R - Support RESEARCH

E - EMPOWER YOUSELF

III.  Icons:

Thoughout the website, you will see different color variations on the "mAss logo." The different colors represent the different diagnosis with the colors of the corresponding awareness ribbon. For example pink is breast cancer, gray is brain tumor/cancer, green is lymphoma, etc. They are different colors but the logo is still the same, symbolizing a underlying unity between all types of tumors/cancer. These logos indicate content on the website associated with a specific diagnosis.  In the wise words of Seasame Street, we are "Different but the Same".