What is Bright Pink?

Monday, October 15, 2012
By, Sarah Halberstadt
Bright Pink was born out of Lindsay Avner’s personal experience and passion for inspiring other young women to be proactive with their health.


Lindsay’s life has been deeply touched by breast and ovarian cancer. Not only did she witness her own mother’s battle with both breast and ovarian cancer at the tender age of 12, but she also lost both her grandmother and great grandmother to breast cancer before she was even born. Following her college graduation, Lindsay tested positive for the BRCA1 gene mutation, indicating she had a lifetime risk of up to 85% for developing breast cancer and 44% for developing ovarian cancer.

Vowing to not let the disease strike her as it had three generations of women before her, she opted to have a bilateral risk-reducing mastectomy at Memorial Sloan-Kettering Cancer Center. At just 23 years old, Lindsay was one of the youngest patients in the nation to opt for this procedure.

Through her own experience, Lindsay realized the lack of resources for women in her specific situation – young, healthy women at high risk for developing breast and ovarian cancer. With her magnetic sense of optimism and dedication to changing the future of breast and ovarian cancer, Lindsay created Bright Pink in 2007.


Bright Pink is now the only national non-profit organization with an exclusive focus on prevention and early detection of breast and ovarian cancer in young women, ages 18 – 45 years old. Our organization seeks to educate, enlighten, and empower young women to be proactive, not reactive – to see themselves as advocates for their health, not victims of a disease. The Bright Pink women represent an emerging and growing movement of women across the nation, who are not only proactive advocates for their own health, but for the health of the women they love.

In a world that tends to underemphasize preventative medicine and overlook the needs of high-risk young women, Bright Pink strives to make their voices heard by building a community to educate and support them.

With the help of ten regional chapters and a network of more than 40,000 across the nation, Bright Pink breathes life into the phrase Knowledge is Power.

The more you know about your risk, the more you can do about it. Young, healthy women have the opportunity to determine their personal risk for breast and ovarian cancer, establish a strategy for being proactive with their health and integrate this strategy into their lifestyle, ultimately empowering them to either detect cancer at an early, non life-threatening stage or prevent it altogether.

2010 was Bright Pink’s best year ever!  We hired our third and fourth staffers and received Chicago Scene’s Reader’s Choice Award and were named “#1 Charity in Chicago.” Our Little Bright Book distribution to Ob/Gyn offices bypassed 250,000 copies nationwide, we expanded Bright Pink with new chapters launching in Boston, Vermont and San Antonio, hosted our first ever Fit-Fest fundraiser, executed successful Breast Cancer Awareness Month fundraisers all around the U.S. and received some incredible press coverage. Our proudest moment came just after New Years when we reached our goal of 10,000 fans on Facebook!

Our plans for 2011 include launching population specific educational material for young African American, Latina and Lesbian, Gay, Bisexual and Queer women, expanding Bright Pink by opening Ambassador Chapters in 3 new cities, piloting our Breast/Ovarian Health 101 presentation in communities around the country and developing a program for training medical residents about the unique issues facing high risk young women.

To learn more about Bright Pink, you can visit us online at www.BeBrightPink.org, “follow” us on Twitter @BeBrightPink and “like” us on Facebook atwww.facebook.com/BrightPink.



Sarah Halberstadt
National Programs Manager – Bright Pink

  • Mert

    They are seriously cute:) I have an 8 year old son Jack. I’m alyaws asking what he think of things I make, they are so honest in their replies ! I know what you mean i brought crocs some years ago and all they had in my size was read I wasn’t sure I brought them and wore them for 6 months travelling around australia , most comfortable shoes I have ever worn I felt like Dorothy from the wizard of OZ. They would look even funkier with home made colourful shoe laces on a blog I came across recently they made their own shoe laces from scraps of fabric. I have 2 pairs of black crocs that I live in for the last 4 years they are great because I just wash them when I have a shower, I wear them in winter with socks & summer without, great with jeans in winter. I’ve rambled on enought ! cute :):)Sherrie from simple living 🙂

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