In 2000 Shaney jo Darden and Mona Mukherjea-Gehrig founded KAB in response to the growing need for breast cancer awareness programs for young people. With their expertise in fashion design, photography, andevent production they combined sculpture, philanthropy, and symbolic artistry to launch a series of art benefits exhibiting one-of-a-kind plaster forms of the female torso. The Breast Cast Exhibitions proved to be successful awareness raising campaigns by harnessing the power of art to communicate complex feelings and thoughts about health, thefemale form, and ultimately about breast cancer. Some of today’s most progressive artists, athletes, and musicians have participated in events.
KAB is the leading global youth breast cancer organization. In addition to the Breast Cast Exhibitions and Community Outreach Programs, we have several meaningful programs like: Music For Awareness, High School Clubs, and KAB Traveling Education Booth that was on the road a total of 241 days in 55 different cities, 4 providences, and 10 countries in 2010. KAB’s support program, Treasured Chest, allows women newly diagnosed with breast cancer to have their torso casted during their breast cancer journey.
Keep A Breast’s unique campaigns take a new approach and positive style of communication about breast cancer. KAB encourages young people to target their breast health and talk freely about breast cancer through their This is my Story campaign, Imagine If… campaign and I Love Boobies! Program that act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo and making it positive and upbeat as well as allowing young people to support KAB and engage in conversation with kids that might be going through the same emotions whether that is body image, dealing with the diagnosis of a loved one, or generally their thoughts on cancer.
With the success of Keep A Breast’s programs Keep A Breast has been able to expand their Traveling Education Booth to a year long cross country bus tour with hitting over 7 tours and festivals throughout the summer months, as well as expanding all of our prevention, education and support programs domestically and internationally. Keep A Breast was also able to launch their Non Toxic Revolution Program in the spring of 2011 with the help of world renowned street artist Shepard Fairey with an aim to inform and educate young people about the dangers of toxic chemicals in our environment and food supply and their link to breast cancer initiation.
The Keep A Breast Foundation is also proud to award grants to leaders and organizations that are taking a stand to make the world a better, healthier place for future generations through alternative care, environmental effects or cutting edge research. In 2010 over $100,000 dollars was donated to research and environmental programs including: The University of California San Diego, California State University -Fresno, Essentially Pink, Bloom Natural Health, The Rack Pack, Teens Turning Green, Environmental Working Group and a unique Green Janitorial Program for schools and the foundation is now accepting applications for their 2011 grants program.
For more information, or to learn how you can get involved please visit www.keep-a-breast.org